customer acquisition cost

customer acquisition cost
customer acquisition cost UK US noun [C]
MARKETING the average amount a company spends to get each new customer, for example, by advertising: »

Strategic partnerships can bring new customers, reducing customer acquisition costs.


Financial and business terms. 2012.

Игры ⚽ Поможем сделать НИР

Look at other dictionaries:

  • Acquisition Cost — 1. The cost that a company recognizes on its books for property or equipment after adjusting for discounts, incentives, closing costs and other necessary expenditures, but before sales taxes. 2. The cost of a business to acquire a new customer.… …   Investment dictionary

  • customer acquisition costs — See acquisition cost …   Big dictionary of business and management

  • acquisition cost — Refers to the price (including the closing costs) to purchase another company or property. Bloomberg Financial Dictionary In the context of investments, refers to price plus brokerage commissions, of a security, or the sales charge applied to… …   Financial and business terms

  • acquisition cost — The average cost of acquiring a prospect or a customer. This is often calculated for setting marketing budgets in direct marketing. See allowable marketing cost …   Big dictionary of business and management

  • Customer engagement — (CE) refers to the engagement of customers with one another, with a company or a brand. The initiative for engagement can be either consumer or company led and the medium of engagement can be on or offline. Unlike marketing terms such as… …   Wikipedia

  • Customer lifetime value — Contents 1 Definition of Customer Lifetime Value 2 Calculation in customer retention cases 3 Uses and Advantages of CLV 4 References …   Wikipedia

  • Cost Of Acquisition — A business sales term referring to the expense required to attain a customer or a sale. In setting a marketing and sales strategy, a company must decide what the maximum cost of acquisition will be, which effectively determines the highest amount …   Investment dictionary

  • Customer Cost — refers not only to the price of a product, but also encompasses the purchase costs as well as use costs and post use costs. Purchase costs mainly consist of the cost of searching for a product, gathering information about it and obtaining it. The …   Wikipedia

  • Acquisition Initiation (ISPL) — Acquisition initiation is the first process within the Information Services Procurement Library and is executed by the customer organization, intending to procure Information Services.Two main activities lie within this process: the making of the …   Wikipedia

  • Customer profitability — (CP) is the difference between the revenues earned from and the costs associated with the customer relationship in a specified period. According to Philip Kotler, a profitable customer is a person, household or a company that overtime, yields a… …   Wikipedia

Share the article and excerpts

Direct link
Do a right-click on the link above
and select “Copy Link”